Collection Letter Pros
- Inexpensive
- Sets the stage for your next action
- Lets debtor know you haven't forgotten about them
Collection
Letter Cons
- The least effective way to collect money
- Can't solve problems or determine if a payment problem exists
- Only one-way communication
- Subject to misunderstandings
Other Collection Letter
Considerations
Your bill is not the debtor's only mail
Your letter is competing against professional mailers
Your envelope never contains good news
You must discourage the debtor from discarding your envelope
You must encourage the debtor to open your
envelope rather than discard it
Increase the odds of positive results from your letter
Add "Address Correction Requested" and "Forwarding Postage Guaranteed" to
the envelope
Make collection letters progressively stronger
Letter
Pros and Cons
